How A1 Telekom Used Clintview + Teradata for Highly Individualized Tariff Recommendations in Minutes
When introducing a new product portfolio, A1 Telekom Austria AG found themselves with a B2B migration challenge , turning to the Clintworld/Teradata duo to develop a dedicated tool for their sales agents to manage the migration of existing customer contracts into this new portfolio.
The result? A ‘Super Simulation’ software dubbed ‘SUSI’, based on Clintworld’s Clintview price simulation software and driven by the parallel power of Teradata, which calculated millions of price offer combinations to provide best tariff recommendations in minutes.
But that’s not all A1 could look forward to:
As the number one fixed and mobile network operator in Austria with over 5.1 million mobile and 2 million fixed-line customers, it was time for A1 Telekom Austia AG to modernize their 15 year old product portfolio mix to a state-of-the-art ‘A1 Mobile Product Portfolio’.
Their aim was to find software that could calculate the individual best contract prolongation offer for every one of their current customers.
Here’s how it all went down.
In order to easily manage the introduction of the new product portfolio and to efficiently migrate existing customer contracts into this new program, the teams collaborated to develop a robust and scalable field management tool based on Clintworld’s ‘Clintview’ price simulation software to create very precise personalized offers.
The application also guided sales agents through the entire sales cycle to advise them on the best new offer for each individual customer.
The Clintview ‘Super Simulation’ (SUSI) software, running on Teradata, calculated millions of offer combinations to provide best tariff recommendations in minutes — though often in seconds — resulting in a comprehensive offer on an individual subscriber level.
SUSI enabled the strategic business outcome: a rapid migration of customers to new contracts.
The customized solution highly supported the needs of A1’s marketing, sales and customer service departments in choosing the best fitting offer for contract prolongations based on the last 12 months of usage as well as various decision rules in the background for the sales staff in the field.
The Clintview tariff simulation tool had the additional challenge to find the best tariff proposals for a wide range of different customer sizes, from small business customers to biggest business customers — from 10 to 10,000 SIM cards — all under one contract.
Furthermore, the tariff migration period was massively decreased with the new tool (Clintview SUSI). Previously, contract prolongation took 1-3 weeks in total with a lot of manual interactions between all business areas.
With the new tariff simulation tool, and its automated migration recommendation, A1 managed to migrate each individual customer to a new and accepted contract within one business day. The solution results to a massive improvement of customer satisfaction, migration quality improvement and much higher rate of automation in the whole sales-2-activation process.
Achieved metrics (KPIs)
- 100% acceptance of new portfolio and software by A1 sales team (and their customers)
- Six months after go-live, the revenue and margin impact is in line with the predictions
- Database and software are performing to full satisfaction of A1
- The deliverable of the project is a B2B price simulation system for Telekom Austria which has the potential to be re-used within Telekom Austria Group.
- The project owner (Business Department) received an award for delivering “the best marketing project of the year 2016”.
From a marketing point of view the new tariff simulation reports helped to design future new products (tariffs and options) based on the usage and trend analysis and produced detailed customer margin analysis on the subscriber base.
Because of the huge benefits achieved by the “Mobile Business New” project using Clintworld’s ‘Super Simulation” tool under the Teradata Data Warehouse, A1 Telekom Austria announced “MBN” as the best project of the year in 2016.
Hear From Our Client: A1 Telekom Austria AG
Elisabeth Brugnara, Head of Mobile Services in the Enterprise Business Unit at A1 Telekom Austria AG
ISV Business Insight Award
Clintworld was among the winning partners that developed and implemented a solution involving pre-built applications and offers through the use of Teradata’s analytic data platform. The ‘SUSI’ solution was recognized in the production and delivery of measurable return on investment for the customer.
See our press release for more information.
Hear From Our Partner: Teradata
Gerald Rosak, Country Manager, Eastern Europe, Teradata
Clintworld has a proven track record of increasing customer satisfaction and driving revenue for telecoms. Don’t miss your chance to see the product in action and learn more about how Clintworld can help your business reach its goals. Schedule a demo today with Clintworld to discover how you can become more responsive with your telecom sales and marketing strategies. We’d be happy to see how we can address even your hardest challenges.