Migration & Pruning

Migration & Pruning

14. September 2020 Use Cases 2


In order for Telcos to effectively satisfy each customer’s growing appetite for low rates and innovation, it’s no wonder migration and pruning practices are becoming an increasingly frequent occurrence. With a proven track record of 20 million customers, we’ve found success in enhancing the migration process to help telecoms engage post and prepaid subscribers, reduce the likelihood of churn and increase ARPU.

Trigger Events

The inevitable constant state of change comes from a variety of trigger events. Examples of such triggers may include:

  • A consolidation of billing systems
  • Elimination of unprofitable portfolios
  • Confusing or unappealing offer quality
  • Moving away from traditional legacy environments
  • Leveraging new innovations (i.e. 5G)
  • Optimize new business arrangements, such as mergers and acquisitions (M&As)

Accounting for Variations

Real value lies in the deep technical understanding of the issues associated with migrations. No portfolio is too large or complex for Clintworld’s simulation software thanks to the customer-by-customer drill down enabling true customer value growth.

Assigning Rulesets

Setting ambitious goals is the first step towards creating a customer-first migration, all while keeping competitors and regulations in mind. This can be achieved by defining a ruleset, split into two categories:

  • Technical Rules define the relationship between customers, price plans and options (i.e. which option can go with which price plan? which customer can receive which discount?) This information is typically extracted from the billing/CM systems.
  • Business Rules define revenue, margin and customer churn targets during the migration.

Clintworld’s simulation software allows for the implementation of a flexible and transparent ruleset. At any stage of the migration project, for example, an unacceptable ARPU level can warrant the tweaking of the ruleset in order to achieve desired results.

The Clintworld Solution

Clintworld is comprised of consultancy professionals. Armed with Clintview, the next-generation in simulation software, we compute hundreds of price plan-option-combinations for large operators with a proven track record beyond 20 million subscribers.

Clintworld offers to support your migration process and can help you lead your subscribers from a bloated legacy product portfolio into a lean and mean one, that prepares your company for the digital future.

Key Features for Migration & Pruning

Ideal for B2B & B2C

Proven effective in both business-to-business and business-to-consumer market sectors.

Empower Every Team

Integrated with campaign management, fulfillment and predictive analytics so every department is on board.

Cloud or On Premise

Flexible solutions with on premise and cloud models.

Getting Started Is Easy

Clintworld offers two approaches in order to have end to end support, as part of a price migration project. A “Fast Migration”, for an estimated period of 7 months, and a so-called “Cascade Migration”, which is scheduled for an estimated 24 months and also delivers the first tested migration proposals at individual contract level after 7 months.

Migration & Pruning Success Stories

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Telefonica — Germany
Telefonica — Germany

After the successful purchase of E-Plus, Germany’s second largest mobile telecommunications provider needed a reliable solution to their complex merger. Telefonica utilized Clintworld’s advanced simulation software and expert consultancy services to execute the vast forced migration and pruning project, achieving a 99.99% prediction accuracy of the new basic charge. Read more.

Telenor — Hungary
Telenor — Hungary

Telenor was looking to replace their old billing system while simultaneously eliminating their legacy price plans by migrating to a new portfolio. They appointed Clintworld to simulate all current and new price plans including options/services for residential customers on their Teradata warehouse, as well as small business price plans, including proposition rules. Results were compared to their campaigning software, ensuring precision of more than 98% of subscribers with no more than 20¢ abbreviation from their billing system.

Vodafone — Germany
Vodafone — Germany

After teaming up with Clintworld, Vodafone now facilitates a routine improvement of their long list of tariff plans. The series of continual changes has lead to a decrease in churn, decline of call-centrum dissatisfaction, and an observable improvement in customer loyalty.

A1 Telekom — Austria
A1 Telekom — Austria

In an effort to optimize their selling process when offering B2B clients highly tailored products, A1 Telekom Austria AG turned to Clintworld enabling the strategic business outcome: a rapid migration of customers to new product portfolio. All KPIs (e.g. software utilization, revenue changes) were met, indicating a highly successful implementation benefiting the client’s business. Read more.

Virgin Media O2 — United Kingdom
Virgin Media O2 — United Kingdom

After the successful joint venture of Virgin Media and O2, the group needed a reliable solution to perform a base simplification project. After a series of successful migrations, two scope extensions were performed, totaling to 428k customers migrated (97k originally planned) in over 12 migration waves. Halved planned ARPU loss despite extending the customer base by another 400k customers.

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